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A Capability Platform with Real Commercial Impact

Built by practitioners

The bite sized modules, frameworks and cases have been developed by seasoned FMCG professionals who’ve managed major retail accounts and shaped category strategies — reflecting real in-market experience, not theory.

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Delivered by AI

Each module is powered by an AI coach that answers learner questions instantly, reinforcing lessons and making every learning experience interactive, personal, and on-demand.

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Designed for Real Commercial Impact

Every lesson connects directly to measurable business outcomes — sharper negotiation, stronger customer planning, and confident decision-making across commercial teams.

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The MTA Story

Our mission: to make FMCG capability development practical, self-paced, and AI-enhanced.

We bridge deep FMCG expertise with modern learning design to make capability building both engaging and effective.
Through self-paced video lessons, real case studies, and AI-driven guidance, we help commercial teams turn knowledge into measurable performance and lasting impact.

Revenue Growth Management

Build RGM fluency across your organization with tools and frameworks that link pricing, promotions, and trade investment to profit delivery. Help teams move from tactical discounting to sustainable value growth.

Category & Shopper

Develop teams that think strategically about shopper behavior and category growth. This track strengthens commercial planning by embedding category frameworks and shopper-centric decision making.

Commercial Fundamentals

Equip teams with essential commercial literacy — from pricing and trade spend to P&L and forecasting — to drive smarter, profit-based decisions. Build a common commercial language across sales, marketing, and finance.

Leadership through Influence

Shape future leaders who inspire without authority and drive collaboration across functions. This track builds coaching, ethical judgment, and influencing skills that elevate commercial leadership culture.

Influencing & Negotiation

Enhance your customer-facing teams’ ability to influence, persuade, and negotiate with data-driven confidence. Strengthen commercial relationships through structured storytelling and advanced negotiation capability.

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Solutions

Video-Based Learning Modules

Concise, practitioner-led videos that build practical understanding fast.

Case Studies, Frameworks & Templates

Real FMCG scenarios and downloadable tools that help teams apply learning immediately.

AI Q&A Assistant

An on-demand coach that provides instant, contextual answers and reinforces lessons in real time.

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It’s all about a dialogue

We believe capability development should be interactive — not one-way content delivery.

Co-create Content

We integrate your internal templates, cases, and success stories into our platform.

Custom modules can be added around your priority themes — from RGM to Ecomm

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Tailor to your Language

If its important to you, we can customize the content using your language.

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Our demos are discussions — not pitches. Every partnership begins with a 15-minute walkthrough where we understand your teams, markets, and challenges.